What makes a lead investor's endorsement great

When a company has invited you to be the lead investor in their community round, this means they trust you to validate their terms and represent the other investors in the round. That's great! But your unspoken job is to get the ball rolling and show prospective investors that the company is worthy of investment. The best way to inspire others to invest alongside you is by writing a great endorsement for the company. One good review can make the difference between a $250 and a $500 commitment. The endorsement must be at least 500 characters long, and you can write anything, but the best endorsements typically include: - Your background or qualifications in the industry - Your relationship with the founder or the company - Why you believe in the company **A good example is Bill Bishop's lead investor [endorsement](https://wefunder.com/substack/buzz) in Substack's most recent raise.** What makes this such a great recommendation are 3 key focuses: (1) backstory, (2) execution, and (3) future growth. **Another good example is Arash Ferdowsi's lead investor [endorsement](https://wefunder.com/clockwork/buzz) in Clockwork's most recent raise.** We love this recommendation because it leads with a short thesis that leads into more about the founder and the unique value prop of the company. If you need more inspiration, try looking at the lead investor endorsements on companies in the same industries raising on Wefunder. You can find the quotes on the “What people say” section on a company's campaign page.