For the complete documentation index, see llms.txt
For the complete documentation index, see llms.txt
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What's the difference between Soft and Public launch?
When you launch in Soft during Testing the Waters, your campaign page is live, but only to people who have the direct link. This means that only people you send the link to can access your page—it won't be indexed by Google or by Wefunder's search function.
When you toggle your launch to Public, your company will become eligible to appear on Wefunder's Explore page, marketing emails, and other marketing promotions. (You also need to have raised the $50,000 minimum and passed a compliance check that the Wefunder team conducts in the background.)
The purpose of your Soft Launch is to send you out the gate for Public Launch with a bang. The more momentum you can build on your campaign page in terms of total reservations raised, number of potential investors, and other positive signals, the stronger a position you'll be in when your campaign goes public to strangers who've never heard of you.
To do that, we recommend using the Soft Launch phase to reach at least 25% of your total funding goal, or the $50,000 minimum—whichever is higher—by focusing on the following strategies.
