How to Close Strong in Your Final 1-2 Weeks on Wefunder

### How to Close Strong in Your Wefunder Community Round When you approach the final 1-2 weeks of your Wefunder fundraising campaign, implementing a focused closing strategy is key to maximizing investor contributions and reaching 100% of your goal. Follow these guidelines to close strong: --- ### When to Start Closing - Begin your closing efforts when you have reached at least 65% of your fundraising goal. - Plan a firm closing date about 1-2 weeks out from that point. - Work with your Wefunder Account Manager to add a countdown clock to your campaign page to build urgency. --- ### Post Daily Updates - Campaigns typically receive the largest investment spikes at launch and at close; leverage this by posting daily updates in the final days. - Use multiple channels to post updates every day. - In every communication, celebrate the current success of your campaign to keep momentum. #### Suggested Update Email Template **Subject:** _{X days}_ left to invest in _{company}_ 's Community Round! Our Community Round closes in _{X days}_ on _{date}_! Invest before we close our round: _{link to page}_ If you invested in this round, from the bottom of our hearts, **thank you.** Your contribution will be fundamental for _[company]_’s continual growth and success as we work to _[insert mission statement]_. (Optional) Each day, highlight one of the following to keep updates varied: 1. Key accomplishments in the past period (month, quarter, year) 2. Plans for the upcoming period 3. Notable investors in your round 4. Market trends favoring your company 5. A sincere thank you note 6. Recap of your mission 7. A final call to invest --- ### Text Investors Who Expressed Interest - Personally follow up via text or calls to every larger investor who expressed interest but has not yet invested. - Remind them that the campaign is wrapping up. - Offer to discuss any questions or details to help close their investment. --- ### Ramp Up Promotions - If you are running paid ads, increase the budget and focus on ads that have performed well to maximize reach and conversions. --- ### Go All Out on the Last Day - On the final day, use all communication channels again with a last reminder that the campaign is closing. - Create a sense of urgency and finality to motivate last-minute investments. --- ### Need Additional Help? Wefunder offers Fundraising Team consultations to help strategize your closing efforts if needed. --- By following this daily, multifaceted outreach and promotional strategy, you can optimize your campaign's closing phase to bring in final investments and reach your funding goal.