Table of Contents

1st touch example - for current investors + customers

Subject: [COMPANY]’s Community Round is live!

Hey [NAME], 

I have some great news — [COMPANY] has been preparing to open a Community Round on the investment platform Wefunder. As of a few minutes ago...our raise for [COMPANY] officially launched!

What this means is we’re letting our customers and biggest supporters become investors in the company.

We decided to raise on Wefunder to accelerate our growth and share the upside of our success with the people who know us best — our family, friends, and customers. You are our foundation. So now we're inviting you to become an actual stakeholder in [COMPANY]. Rather than sharing the fruits of our growth, and our labor, with a small group of millionaire angel investors, we want to thank you for being a loyal customer by giving you a piece of the pie.

Our Community Round is about more than just revenue and growing our customer base – we’re building a network of people who share our mission and values. The great thing about Wefunder is that it allows anyone – whether or not they’re an accredited investor – to become an angel investor in our company. 

I am really excited about the growth that [COMPANY] has seen over the last few months. And we have even more exciting plans for continuing to ramp up our growth in the coming 12 months!

Here is a picture of us in action: [TEAM PIC] 

And here’s a [X]-min video of me sharing why we’re excited: [VID]

You can read more about [COMPANY], the terms of the offering, and invest here: [URL]

If you want to chat more about any of this, we’re more than happy to do so! Feel free to ask us a question on our campaign page [URL]. You’re the best! 

Sincerely,

[NAME] 

CEO at [COMPANY NAME]

2nd touch example - for current investors + customers

Subject: Circling back about our Community Round: Are you in?

Hey [NAME], 

I wanted to follow up with you on the launch of our Community Round: [URL]. We’re super amped about this raise and what’s next in store for [COMPANY]!

To recap, we are inviting our customers and closest supporters (you!) to become investors in [COMPANY]. That’s right – we want you to share in our growth and success.

Here’s a [X]-min video to share why we’re excited: [VID]

I sincerely hope you’ll consider investing and joining the [COMPANY] community! 

Best, 

[NAME] 

CEO at [COMPANY NAME]

3rd touch example - for current investors + customers

Subject: Ready… set… LAUNCH!

Hey [NAME], 

Our Community Round on Wefunder is officially live! Whether you’ve joined in or not, if you’re reading this – we want to thank you. We haven’t forgotten how you’ve supported us before, and we are eternally grateful. 

If you haven’t had the chance to check out our campaign yet, make our day and visit our campaign page here: [URL]. 

[COMPANY] decided to raise on Wefunder not only to accelerate our growth, but also to share the upside of our success with the people who know us best — our family, friends, and customers like you.

If you’ve made an investment in our round, or if you’re looking for additional ways to support our success, here are four ways you can help:

1. Give me feedback on the raise. Let me know how our campaign page could be clearer or more compelling to potential investors. Feel free to share ideas you may have on how I can continue to spread the word about our Community Round! 

2. Share our raise on social media. Here's an example post that you could share: 

"Super excited that my friend [NAME] is running a Community Round for his dope business [COMPANY] on Wefunder. Wefunder lets anyone invest in companies they believe in – and hopefully earn a return by participating in their growth. He’s harnessing the power of his community in a big way and I’m so here for it – this is how founders should be building companies. Check out his Community Round here: [URL]" 

3. Follow our raise. Click the "Watch for Updates" button right beneath “Invest” on my Wefunder page. (This subscribes you to email updates on the raise, and helps build my momentum on the Wefunder site). 

4. Connect me to 1 or 2 people. Especially anyone you think might be interested in investing a larger amount (e.g. $5,000 or more), or who is well-connected in the [INDUSTRY] space.

Thanks so much – we all appreciate it! 

Best,

[NAME]

1st touch example - for close network

Subject: [COMPANY]’s Community Round is live!

Hey [NAME], 

Hope things are good with you! 

I'm writing to let you know that this week I am launching a Community Round for [COMPANY NAME]. What this means is we’re letting our customers and biggest supporters become investors in the company.

I am really excited about the growth that [COMPANY] has seen over the last few months. And we have even more exciting plans for continuing to ramp up our growth in the coming 12 months. 

Rather than sharing the fruits of that growth, and our labor, with a small group of millionaire angel investors, I am raising a Community Round on Wefunder to allow friends and family like you to participate in this journey with us, and benefit from our success. The great thing about Wefunder is that it allows anyone – whether or not they’re an accredited investor – to become an angel investor in our company. 

I would be honored to have you on board as an investor.

You can read more about [COMPANY], the terms of the offering, and invest here: [URL].

I would love your support to kick the raise off with a bang -- Wefunder's data shows that a strong start from family and friends is incredibly important for a successful round.

Hope to see you soon -- you're the best! 

[NAME]

Founder & CEO, [COMPANY]

1st Touch Example - for close network who maybe can’t afford to invest

Subject: [COMPANY]’s Community Round is live!

Hey [NAME], 

Hope things are good with you! 

I'm writing to let you know that this week I launched a Community Round for [COMPANY]. What this means is we’re letting our customers and biggest supporters become investors in the company.

I am really excited about the growth that [COMPANY] has seen over the last few months. And we have even more exciting plans for continuing to ramp up our growth in the coming 12 months. 

Rather than sharing the fruits of that growth, and our labor, with a small group of angel investors, I am raising a Community Round on Wefunder to allow friends and family like you to participate in this journey with us, and benefit from our success. The great thing about Wefunder is that it allows anyone – accredited or not – to become an angel investor in our company. 

You can read more about [COMPANY], the terms of the offering, and invest here: [URL]

I would love your support to kick the raise off with a bang -- Wefunder's data shows that a strong start from family and friends is incredibly important for a successful round.

If you're not able to invest financially, you can still support me with the raise in one of four ways:

1. Give me feedback on the raise. Let me know how our campaign page could be clearer or more compelling to potential investors. Feel free to share ideas you may have on how I can continue to spread the word about our Community Round! 

2. Share our raise on social media. Here's an example post that you could share: 

"Super excited that my friend [NAME] is running an investment Community Round for his dope business [COMPANY] on Wefunder. Wefunder lets anyone invest in companies they believe in – and hopefully earn a return by participating in their growth. He’s harnessing the power of his community in a big way and I’m so here for it – this is how founders should be building companies. Check out his Community Round here: [URL]" 

3. Follow our raise. Click the "Watch for Updates" button right beneath “Invest” on my Wefunder page. (This subscribes you to email updates on the raise, and helps build my momentum on the Wefunder site). 

4. Connect me to 1 or 2 people. Especially anyone you think might be interested in investing a larger amount (e.g. $5,000 or more), or who is well-connected in the [INDUSTRY] space.

Hope to see you soon -- you're the best!

[NAME] 

Founder & CEO, [COMPANY] 

2nd touch example - for close network

Hey [NAME], 

I wanted to follow up with you on the launch of our Community Round: [URL]. We’re super amped about this raise and what’s next in store for [COMPANY]!

To recap, we are inviting our customers and closest supporters – you :) – to become investors in [COMPANY]. We want you to share in our growth and success.

Here’s a [X]-min video of me sharing why we’re excited: [VID]

I'm asking that if you do plan to invest, you do so this week. Early momentum is extremely important in a Community Round - the more we bring in now from our close network, the more we will engage the crowd and bring in new investors.

If you have any questions about the investment or company, I'm always available!

Best, 

[NAME] 

CEO at [COMPANY NAME]

Mid-round outreach email example

Hey [NAME]

I’m writing to let you know that [COMPANY] is off to a great start with our Community Round!

If you haven’t had the chance to watch our pitch video [URL], we invite you to take a look! We had a great time shooting with our founding team, and feel we have effectively showcased our mission, strengths, and potential for significant success down the line.

By investing, you’ll not only be helping ensure [COMPANY]’s long-term success, but you will also be joining in on our financial upside.

As always, I’m available to answer questions about [COMPANY], the raise, and our growth plan on our campaign page [URL].

We look forward to growing with you.

Thanks again,

[ NAME] 

Founder & CEO, [COMPANY]

Invitation to an Event Email to All Investors

Hi [NAME], 

I’m extending a special invite to you for a “We’re Funded Party!” – a celebratory bash [COMPANY] is putting up as a thank you to everyone who has made our Community Round on Wefunder such a success so far.

You’re invited to party because YOU RULE! Your investment means everything to us, and we’re so grateful you’ve decided to join the [COMPANY] community.

At the event, we’ll be taking a look back at what we accomplished in the past and what we’ll do together in the future! There will be [DRINKS, EVENTS, ETC.] - plus, while we grub, we'll also have some fun activities to collect your ideas and feedback on our round.

I hope to see you there!

[Location] 

[RSVP here] 

Cheers, 

[ NAME] 

Founder & CEO, [COMPANY]

Sample blog post

Dear friends, 

We are [NAMES] -- the proud co-founders of [COMPANY]. We started this company [BECAUSE OF / IN ORDER TO…MISSION]. [COMPANY BACKSTORY].

We’ve been hustling hard to grow [COMPANY] ever since. Our sector -- [INDUSTRY] -- is growing rapidly, our product is incredible, and our team is world class. We are incredibly excited about our future. 

[NAMES] are raising funds for [COMPANY] to capitalize on the opportunity in front of us. While we could raise this money from institutional investors, via VC’s or angel investors, we want to raise it from you – our friends, family, and customers who have supported us on every step of our journey thus far.  

Just as we started this company, in part, to stimulate our local economy and create jobs, we want to offer our community the opportunity to financially benefit from our potential future success.

Which is why we’ve decided to raise a Community Round on the investment platform Wefunder. We’re not asking for donations here – we are inviting you to become actual angel investors in [COMPANY]. The best part about raising on Wefunder is that it allows anyone to invest - even if you’re not an accredited investor.

Make out day and check out our campaign page here: [URL]. If you decide to invest in [COMPANY], we’ll be eternally grateful. 

Furthermore, if you have any questions or feedback for our campaign, we would love to hear from you!

Let’s build a world class brand that’s built and funded by and for the people.

Best,

[NAME] 

Founder & CEO, [COMPANY]

Thank you template

Hey [NAME], 

This is [NAME], the founder of [COMPANY] here. I want to personally thank you for investing in our Community Round. 

[FOUNDER NAMES] and I decided to raise money for [COMPANY] from our customers and supporters so we can give back to the community that’s had our back from the start. Your investment means everything to us. More importantly, as [COMPANY] continues to grow and succeed with the funds you’ve put into us, you’ll get to financially benefit as well. 

If you have any questions about [COMPANY] or what we’re up to, don't hesitate to reach out. 

Finally, we’d be incredibly grateful if you could share our Community Round with your friends, using this link – the more the merrier! 

[URL] 

Sincerely, 

[NAME]

Founder & CEO, [COMPANY]