Got a question? We'd love to help!

Can't find what you're looking for?

Email us: support@wefunder.com

US Version

EU Version

Back to FAQs

On this page

Setting Up Analytics

We tracks events for you already

You can see your campaign page views and investor information analytics on your company statistics page (https://wefunder.com/<company_url>/stats).

We let your track events on your own

If you want to track events on your own or are running ads, use your own tracking ids and tracking pixels to see how well they are converting.

You can enter your measurement IDs and tracking pixels on your Company Profile (https://wefunder.com/<company_url>/edit/extras).

We currently support Google Analytics (GA4), Google Tag Manager (GTM), Google Ads (through GTM), and Facebook Tracking Pixels. We don’t currently support Twitter Tracking pixels or LinkedIn Insight Pixels.

What events do we track

Whenever someone visits your company profile
Whenever someone completes an investment

Tracking with Google

Add your Google Analytics (GA4) Measurement ID and your Google Tag Manager (GTM) ID to your company profile via your company editor (https://wefunder.com/<company_url>/edit/extras).

If you have connected your Google Analytics Account to your Google Tag Manager account - you only need to add your Google Tag Manager ID and can skip adding your Google Analytics Measurement ID.

To use Google Ads, enable Google Ads through your Google Tag Manager and add your GTM ID to your company profile.

If you want to run custom events, please contact your account manager, fundraise manager or launch@wefunder.com.

Testing:

Test your Google Tag Manager is connected via Google Tag Assistant.

Test your Google Analytics by visiting your Campaign Page and seeing if any Page View Events show up in your Google Analytics Dashboard.

Resources:

Your Guide to Tag Manager

Set up Google Analytics for your Website or Configure Google Analytics 4 in Tag Manager

Set up and Install Tag Manager

Google Ads Conversions

Find your Google Tag ID (Google Tag Manager ID)

Find your Measurement ID (Google Analytics 4 Measurement ID)

Tracking with Facebook

Step 1: Register a Domain (if you don't have one)

You’ll need to have your own custom domain in order to get this set up. This is not
your campaign page, wefunder.com/COMPANYNAME. This would be your own
unique website for your business.

If you don’t have a domain: To purchase a domain, you can visit a domain name
registrar, such as Google Domains, GoDaddy, or namecheap. Simply find the domain
name you would like, and purchase it.

For the purposes of setting up CAPI and the Facebook Pixel, you don’t necessarily
need to buy an expensive domain name, as it will only exist on the backend for CAPI
integration. Any domain name that can be verified in your Facebook ad account will
work.

Step 2: Verify your domain in your FB account

Navigate to your Facebook business settings: (https://business.facebook.com/settings). Select the “Brand Safety” tab from the left sidebar and then click “Domains.”

Click on “Add” and then “Create a new domain”

Follow the instructions provided by Facebook to verify your domain. Once it is verified, add it to your Wefunder dashboard (https://wefunder.com/<company_url>/edit/extras)

Step 3: Set up your Facebook pixel

Let's now create a pixel from your ad account. Click on the “All tools” menu → “Event Manager” → “Connect Data Sources.”

Now click on “Web” → “Connect”

Give a name to your pixel (we recommend “<CompanyName> Wefunder Pixel”) then click on "Create"

You can then skip the next step by closing the pop-up window:

Select the “Settings” tab from the pixel menu, and copy your pixel ID:

Paste your pixel ID to your Wefunder dashboard (https://wefunder.com/<company_url>/edit/extras)

Step 4: Set up the Conversions API

Now select the “Overview” tab from the pixel menu and click on “Set Up Conversions API”

Click on “Set up manually” → “Next”

Now, click on “Continue”

Select the events “View Content”, “Initiate Checkout”, and “Purchase” → click on “Continue”

Once you get to "Select Event Details", checkmark all values EXCEPT for “Opt Out.” Make sure to do this for all the events. This is what it looks like when you are done:

Now click on “Continue” and then “Confirm Setup” on the next page:

Once you're on to the "see instructions" step: DO NOT CLICK FINISH. Instead,
click "Open Implementation Guide" under "Manually Implement the API
Yourself"

A new window will open. Click on “Get Started," then scroll down to the “Generate an Access Token” section and click “Generate Access Token.”

Once the token is generated, copy-paste it into your Wefunder dashboard:

Click “Finish” at the bottom of the page after completing this step:

Navigate to your pixel settings and click on “Share with a business”

A new window will open. Click on “Assign Partners." (Make sure you have admin access to your own Business Account so that you can share your pixel with Wefunder)