We tracks events for you already

You can see your campaign page views and investor information analytics on your company statistics page (https://wefunder.com/<company_url>/stats).

We let you track events on your own 

If you want to track events on your own or are running ads, use your own tracking ids and tracking pixels to see how well they are converting.

You can enter your measurement IDs and tracking pixels on your Company Profile (https://wefunder.com/<company_url>/edit/extras).

We currently support Google Analytics (GA4), Google Tag Manager (GTM), Google Ads (through GTM), and Facebook Tracking Pixels. We don’t currently support Twitter Tracking pixels or LinkedIn Insight Pixels.

What events do we track

• Whenever someone visits your company profile
• Whenever someone completes an investment

Google Analytics Setup

Google Tag Manager Setup

Add your Google Tag Manager (GTM) ID to your company profile via your company editor (https://wefunder.com/<company_url>/edit/extras).

If you have connected your Google Analytics Account to your Google Tag Manager account - you only need to add your Google Tag Manager ID and can skip adding your Google Analytics Measurement ID.

To use Google Ads, enable Google Ads through your Google Tag Manager and add your GTM ID to your company profile.

Testing:

Test your Google Tag Manager is connected via Google Tag Assistant.

Test your Google Analytics by visiting your Campaign Page and seeing if any Page View Events show up in your Google Analytics Dashboard.

Resources:

Your Guide to Tag Manager

Set up Google Analytics for your Website or Configure Google Analytics 4 in Tag Manager

Set up and Install Tag Manager

Google Ads Conversions

Find your Google Tag ID (Google Tag Manager ID)

Find your Measurement ID (Google Analytics 4 Measurement ID)

Tracking with Facebook