If you have multiple options for a Lead Investor, that's great! Here's how we recommend choosing, in this order of priority:
1. Are they smart and do they get your business? You want someone who groks your long-term vision.
2. Do you think they can offer good advice? When times get tough, it's good to be able to call on someone who has been there and done that. We think former founders often make the best seed investors.
3. Do you like them personally? Life is better if you follow the "no asshole" rule.
4. Why do they want to invest in your company? You want a Lead Investor who can explain this passionately. This will appear on your Wefunder campaign page.