What is a Lead Investor?
The Lead Investor has vetted the startup and decided to invest on the same terms as those offered on Wefunder.
More importantly, the Lead Investor directs the voting power of all Wefunder investors held by a Custodian. The Lead Investor fights for you. They are paid a percent of the profits of the investment to financially incentivize them to maximize the value of the company.
When deciding whether to invest in a company, you should look at who the Lead Investor is, see how much they invested and why, and make your own decision on if you trust their judgement.