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What legal restrictions are there on advertising?
For Regulation Crowdfunding, you are only allowed to promote after your Form C is filed with the SEC. Oh, and never say the SEC has "approved" your offering. The SEC doesn't like that.
After your Form C is filed, you are allowed to advertise any way you like - email, Facebook, shouting off the rooftops – whatever. However, all your advertisements must be limited to factual information (i.e. avoid saying you have the "best" cupcake shop in the world) and include no mention of your offering's actual terms. Also, by law, all of your advertisements must include a link to your Wefunder pitch.
Check out this guide for the full scoop on advertising.