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How should I set up my marketing strategy?
The key to a successful fundraise is managing momentum. The faster the investments come in, the more new investors will want to invest. Well-managed campaigns raise 30% of their total funding in the first week and 30% in the last week.
The most important thing you can do is to plan a big first day. That "pop" can spark the entire fundraise.
Prepare a list of all the people who are love what you are doing. Do you have any friends? Ask them to get ready. Have a mailing list of customers? Write an authentic personal email to them. Is this press-worthy? Don't hire a PR firm – instead write personal emails to reporters who cover similar topics.
It's also good to plan to start your fundraise when you know you'll have a bunch news-worthy updates coming out. Expect to sign up a key client soon? That'll be a great update to share with potential investors in week #2.