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Is an equity investment appropriate for me?

If you can't afford to lose every dollar you invest on Wefunder, the answer is no. If you can't afford to wait 7+ years for a return, the answer is also no.

You might have a strong belief in the future success of a company, but it's safer to think of an equity investment as a lottery ticket that might pay off in the very long term.

Unlike the stock market, investment outcomes are much more binary (complete failure or wild success), and there's no stock market that'll allow you to easily re-sell your investment stake to someone else unless the company is acquired or prepares for an IPO.