We've found that companies with certain qualities have a greater success rate:

- Do you have a strong community of friends, supporters, fans, or customers? Most companies bring in ~50% of their investors. 

- Are you doing something really cool that no one has ever done before? Investors get excited about being part of something ambitious.

- Does your product directly improve people's lives? People like to invest in things that do good in the world. 

- Do you have at least one investor investing on the same terms? 

- Do you have some traction?  Investors like proof you can execute.